Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently. Adding images and other visual elements to your content is essential to keeping your readers captivated and engaged with your content. Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result.
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- Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines.
- Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google.
- AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process.
Implement hreflang tags to direct users to the appropriate language or regional version of your content. Users don’t want to wait for pages to load, so Google tends to rank fast-loading sites higher. If you’re unsure how fast (or slow) your site is, check out your Core Web Vital scores using the report in Google Search Console. This helpful tool will point out areas where your site speed can be improved so you know what to work on. To improve user experience and search engine crawlability, URLs should be short, descriptive, and keyword-rich.
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It’s also important to watch out for repeat keywords in different subfolders. Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help. Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose.
Create engaging and descriptive meta descriptions for each page. These snippets should provide a brief overview of the page’s content and include targeted keywords. Well-crafted meta descriptions can improve click-through rates from search engine results pages.
You’ll attract more people that are interested in your business by optimizing your tags. There are many factors that search engines take into consideration when ranking your site. In fact, 83% of Internet users expect a website to load in three seconds or less!
Website load speed is a very important on page SEO ranking factor. New users SEO Anomaly might see relevant content while returning visitors might see free downloads or offers. Afoma Umesi is a freelance writer and editor for software companies in the marketing industry. She’s the founder of Reading Middle Grade, a book blog with over 100K monthly visitors.