Ahrefs combines keyword research tool, competitor tracking, and site auditing in one suite. It’s particularly strong in keyword metrics like search volume and clicks per search, and it excels at revealing competitor strategies. It also excels at backlink analysis, helping you discover link building opportunities by showing who links to your competitors and where your content could earn links. The platform tracks keyword rankings on Google and other major search engines, offering daily updates – or even on-demand refreshes.
Marketing
- This causes pressure to scale operations and maintain quality simultaneously.
- Compared to the other “SEO workhorse” tools, it’s by far the easiest to use.
- What sets Ahrefs apart is that keyword research is only one part of what it offers.
- SEOQuake is a free browser extension that allows you to check SEO parameters for webpages while browsing the Internet.
Use the Keyword Lists feature to create and save lists of keywords for further research. Add in your own relevance score for each keyword to further customize your list. Use the Rank Check feature to see if you are ranking on the first page for the keywords in your list. The links of highest quality have relevant keywords in the anchor text and come from trustworthy websites. But again, there are no hard and fast rules on how Google evaluates backlinks. Some backlinks can still be of proper quality even if they don’t fulfill these parameters.
Google SERP Simulator
This allows you to delve into the details of how your and your competitors’ sites compare in terms of average session duration and bounce rates. Additionally, the “Traffic Sources Comparison” feature provides an overview of digital marketing channels for multiple competitors simultaneously. For those new to SEO, ‘bounce rates’ refer to the percentage of visitors who visit a website and then leave without accessing any other pages on the same site. It also includes a Site Audit functionality that thoroughly analyzes your website’s health and identifies issues that must be addressed. While this is a plus, it also means that they may require a steep learning curve.
With this free tool, you can discover technical SEO issues with your site, submit your sitemap for indexing, make sure your website is usable on mobile, and more. If your startup is looking for free SEO tools, but you’re not sure which will be best, we’ve put together our top 30 tool recommendations to help. Pricing for the best SEO software varies greatly because the tools are usually so different. Comparing AnswerThePublic to Ahrefs isn’t quite an apples-to-apples comparison—you need to compare the varieties of apples, so to speak. Screaming Frog is an excellent tool SEO Anomaly for anyone running a website who needs to periodically check for on-site SEO issues quickly.
With the aid of these tools, you may correctly analyze and SEO-optimize your website. Features include event-based tracking, real-time user behaviour insights, and cross-platform measurement. You can follow user journeys across both web and app environments. Your team can also access detailed reports on user engagement and retention. SEO PowerSuite WebSite Auditor is a comprehensive technical and on-page SEO audit tool.
I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.